For Christmas 2020, Boots wanted to raise awareness about Hygiene Poverty, which currently affects a fifth of the UK’s population. To launch the campaign, including a rendition of ‘What The World Needs Now’ by Rachel Chinouriri, we created a short film showing the simple joys of hygiene products, directed by Silence at Curate Films. If you watch very closely you might catch a glimpse of Sol in the shower, oi oi. 

Creative Direction by the most wonderful Nicola Wood and Andy Forrest.